However, when you look at the work of Makowsky and Whitehead who published two articles on the question of whether the ad ban had this effect in Saskatchewan, they conclude that, in our own country, they could find no evidence that the introduction of vigorous advertising had any impact on the alcohol market, in terms of either youth use of alcohol or aggregate consumption.
Or, si vous examinez les travaux de Makowsky et de Whitehead, qui ont publié deux articles sur la question, ils affirment n'avoir pas pu relever, au Canada, de preuve que le recours à une publicité énergique influe sur la consommation d'alcool, pas plus chez les jeunes qu'au sein de la population générale.
